Terrible news. A true legend has passed away. When you see who it is, you'll be moved to tears…

The impact changes
when news like this is reported; the first reaction is disbelief.

“No… it’s terrible.”

You refresh the page.

Consult another source.

We hope it was a mistake.

But then the confirmation started to arrive. You start to hold on. They started working. Memories flooded social media.

And suddenly, the truth becomes undeniable.

They're gone.

There are special kinds of grief: the grief of losing someone you never met, but somehow knew. It's quiet, yet profound. Subtle, yet unique.

Perhaps you'll find yourself staring into space.

You may have seen old videos, interviews, performances, and speeches.

Perhaps you felt an unexpected lump in your throat.

Everything's fine.

Because it's not just celebrity news.